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1. Understand the concept and summons of trade 1. Explain the confused elements of the marketing process a. visual sense literary argument Vision is a part of the marketing be after and strategy. This is very key for VMEPH to be clear because vision is what the go with demands to become and achieve. Vision is the first step of marketing process so VMEPH has to club up their vision before they do the business. Their vision essential be imaginable, desirable, feasible, focused, flexible, communicable and challenging to abridge the effectiveness. b. Mission statement After setting the vision, the connection has to have a foreign mission, which gist particular activities to gain or achieve the design has been set. The mission statement of the accompany (VMEPH) shows its purposes and it also guides the action of the company as well as decision-making. c. Situation Analysis Two factors atomic n umber 18 considered when the company analyses the situation: Internal factors Strengths and Weaknesses are involved in Internal factors outdoor(a) factors Opportunities and Threats are involved in External factors d. Objectives Objectives are more specific oddments of the company to grow the profit, returns on investment, appendage of asset base, earning per share and so on.

All objectives should be voguish: Specific Measurable Accessible Realistic Ti meline (Time frame) The purpose! s of SMART objectives accommodate: To enable a company to control its marketing aim To help to motivate individuals and teams to reach a common goal To provide an agreement, consistent focus for all functions of an organization. e. dodging cookery and Implementation Strategy Formulation is the stage of strategic caution that involves the planning and decision making that lead to the establishment of...If you requirement to get a full essay, order it on our website: OrderCustomPaper.com

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