Green Motor Company

SU_ACC3010_W6_A2_CAMPBELL_K.DOC Final Project Portfolio Green Motor Company Kim Campbell 10/13/2012 Week 1 Final Project? Upon the neuter consumers argon making to smaller, fuel efficient vehicles, I am proposing a parvenue type of work-fuel, plug-in hybrid car. I desire stupefy my process by forming a team of well-read professionals to excogitation our strategy. There ar many start outes to purpose out how sophisticated suggestions be accepted by consumers. Upon researching an obligate by Jana Bowden, I found that researching and giving surveys to your target commercialise place give be the first step in promoting our new vehicle. Once the surveys are received, we will analyze the data to get along plan our approach to our consumers. Memetics is a theory that suggests that ideas that survive among consumers by being copied amongst people. This theory whitethorn be one list I will investigate further to advance our m arket penetration. With emerging fuel prices, we affect our process of research to immix seamlessly and smoothly. on the whole steps must be thorough and concise callable to the timing of our product on the market. We need to address rapidly the features of our vehicle and how each person will benefit from the hush up of use.

We must focus on safety, environmentally friendly, comfort, simplicity. Offering years where consumers can come in and test drive our vehicle may be beneficial. major advertising for pre- investing may run those folks that must select the latest and greatest first. We ma y also target groups that incite green life! styles who will therefore refer us to their members, employees, vendors, etcetera Trucking companies may be in the future depending on our success of this vehicle. States much(prenominal) as California hold a time lag list for cars such as ours and this will be a place to focus. We will review the marketing strategies of Toyota, Honda, Ford and Saab. As we know, there are nearly 17 million flex fuel vehicles on the road and much can be learned from...If you indigence to get a full essay, order it on our website: OrderCustomPaper.com

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