Marketing Strategies for Cell C

MARKETING PHILOSOPHY AND COMPETITIVE MARKETING STRATEGIES FOR CELL C It has been argued that strategic merchandise schemening can be viewed as the antecedent to countless issues which face modern management (Haris, 1996). Indeed, it is often contended that the movement of strategic market planning is crucial since planning determines what must(prenominal) be done in the future(a) whilst giving an probability to exam what has been achieved against the framework of the existing plan. However, it is universally acknowledged that not totally is planning far from simple but besides that some organizations plan well (Piercy, 1997). As jail carrell C, we stipulate using our trade plan as a passage map, to plan our seam and help us reach our goals/destination. typically a marketing plan should consist of information about(predicate) the community and its products or gos, marketing activities, objectives and strategies, and its method for measuring success. It shoul d alike have a designated time period (i.e. 6 12 months) and one should memorandum the costs of the planned marketing activities. (after D.K Schofield De-mystifying marketing plans) MISSION A company must get to the future not only runner but also for less. (HBR G. Hamel & amp; C.K.

Prahald) As Cell C is the third mobile instrument in South Africa, this poses a tough challenge, but we recall were up for it, and we intend be First on diversity and Customer Service. Our goal is warlike innovation not free-enterprise(a) imitation (adapted from STRATEGIC mantled C.K. Prahalad & G. Hamel) The marketin g strategies for Cell C are focus on meetin! g the necessarily of our future customers, and keeping them met. We plan to achieve this through the render of world class service and innovative products at matched prices. MARKETING OBJECTIVES To realise (win over) 15 20 % of existing cell phone... If you want to get a all-embracing essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper