Part 1

Body The Kodaks reluctance to channelize left an opening night to competitors from digital world. In fact, historically Kodak is a commencement alliance invented the first digital camera in 1970 (The last Kodak Moment, 2012). concord to Kotter (2012), Kodak as an early innovator however did non jimmy be on on its own innovation; sort of the company put more attention to the development of the bankable photo stemma as Kodak feared that the development of technology automatic somehow hurt the companys scud credit line. Kodak ref exampled to change the look of the traditional business model from film to digital products. The lesson is clear, companies right away should not appalled to innovate. The only way business to survive and continue to campaign is to innovate. Companies should not afraid of fetching risk in the circu fresh of innovation. Moreover, companies today should not be short sighted view, do not get in the idea that the old way of business will forever and a day make profit. The case of Kodak told that it will last no forever. Hamm and Symonds (2006) verbalize that it is a mistake make by the Kodak whereby the company did not aware that the impact of the expert changes in the road of innovation. Companies today should catch up the maltreat of technological changes. Kodak as a leader in picture taking industry had formerly dominated the market.

The arrival of digital age had ruined the film business. Today, Kodak fails to maintain relevancy, the Kodaks strength somehow becomes its weakness. Besides that, the film industry does not meet the quest o f nodes as electronic digital products star! t to emerge in the market. It is too late when Kodak starts to enter into the digital game (Spector and Mattioni 2012). different companies like Sony, law and Nikon have a better products and price. It is truly obvious that customers value have changed. painting no long-life popular; rather people take away to use digital camera since it is more convenient and to a respite the invention of digital frames somehow ignore the use of...If you assume to get a full essay, order it on our website: OrderCustomPaper.com

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