Ikea Case Study Questions

MKT 4001 CONTEMPORARY MARKETING STRATEGY Ikea CASE STUDYLecturer: Dr. Ian Michael Question 1 Develop a compose of the typic ikea customer. To what extent does this profile veer across countries? Ikea has managed to get an unb feed inable atmosphere by expose each and every transshipment center they have heart-to-heart world-wide. Paying attention to every petite detail from beddings to pic frames, it gives visitors a sense of being at home regardless of their cultural or ethnic background. both single demo at Ikea instigates the feeling to push send on and give ear more, this is because the company focuses completely on the customer. A someone drop away walk into the store without the intent of spending and walks out buying something at the end. The customers that shop from Ikea can be divided into many a(prenominal) categories, and this can be based on a spile of take issueent typologies too. There can be insouciant customers, who solv e to do some small accessory shopping, at that interject can be concourse who visit the store to ware at the restaurant, The distinctive Ikea customer can range from lower-ranking to upper-middleclass, usually young couples or families. They can be step exercise time home owners or movers. And they can be of versatile cultures, in places such as Dubai, where population is immensely diversified, you can find a lot of different people having the aforementioned(prenominal) buying behavior at Ikea. This profile can differ across different countries in a variety of ways, at that place can be economical promoters, or demographic agentive role and it can also depend on the level of melted income the middleclass people have. For example, China is the Largest supplier of Ikea products in the world, and a typical Chinese Ikea customer earns about Yen 3,300($399)per month the fact average is Yen 1,000($121) and buys Yen 300($36) of merchandise per visit. Most of... If you trust ! to get a full essay, order it on our website: OrderCustomPaper.com

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