Marketing Strategy for the Mars Ice Cream Bar Essay -- Business Manage

Marketing Strategy for the deflower Ice option BarMy Aims for this ReportIn this report I ordain be focusing my attention on vitiate Ice Cream Bar.I will investigate how they promote their product. I will do this byinvestigating how they advertise their product, and where, as well aslooking at how they package their product and at the same time I willlook at where they sell the deflower ice thresh about barrier. besides I will beinvestigating their important rivals and comp atomic number 18 their merchandising mixs.This will give me a better chance of gravid good suggestions on howthey could improve their ice cream product to choose in a largerrevenue and get away from their main rivals so they could dominate theice cream bar food market.Background to MarsMars claims to be the world leader in every market that it is in. Thisin includes branded snack foods, petcare products, main meal foods andvending machines. Mars has an annual turnover in excess ofUS $13 billion. Our p roducts are consumed in over 100 countries aroundthe world. In Europe altogether 20 billion is spent every year on Marsconfectioneries, 4 billion of this is from Britain. Of that 4billion, around 70% of it is on burnt umber goods. They are consideredthe worlds best managed companies.They easily dominate the drinking chocolate bar market as they own the likes ofSnickers Mars Maltesers M&Ms and Twix. But do they dominatethe ice cream bar market? Mars ice cream bar.The Mars ice cream bar was first brought o...