Research: Retailing and Online Shopping Essay

1.1 IntroductionAccording to Forouzan (2003), the earnings can be defined as a collaboration of more than hundreds of thousands of interconnected networks. more specifically, the net profit is a collection of local, regional and national computer networks that argon linked together to exchange entropy and distribute processing tasks with common language and protocols. Interent shop refers to any form of obtain that takes pop out via the Internet where electronic means are used to make purchases at virtual stores.1.2 Background of studyThe Internet in current from is in the beginning a source of communication, information and entertainment but increasingly the Internet is also a vehicle for commercial transaction. With the development of technology, the characteristics of consumers are changing gradually. This new type of shopping mode has been called online shopping. Therefore, online shopping is one of the close to important online activities in the current. The advent o f online shopping gave retailers one more itinerary to classify consumer with similarities and provide apparent differences from earlier shoppers. Internet and World broad(a) Web have made it easier, simpler, cheaper and more accessible for businesses and consumers to interact and dish out commercial transaction electronically.This is practically the case when online shopping is compared to the tralatitious burn up of visiting retail stores. Traditional retailers and existing and potential direct marketers have it away that the Internet is increasingly used to facilitate online business transactions. The Internet has modify the nature of customer shopping behavior, personal-customer shopping relationships, has some advantages over traditional shopping relationships, has many advantages over traditional shopping delivery channels, and is a major threat to traditional retail store outlets.1.3 Statement of the jobThe statement of problem could be researched in this thesis as f ollowed 1. What is the demographic profile of the respondents in terms ofa) Nameb) Sexc) National2. What are the factors that the influence customers online shopping.a) More impulsive in purchasesb) Convenience orientedc) little price1.4 Significance of StudyOnline shopping has been a growing phenomenon around the world, especially in countries where well-developed infrastructure exists for marketing activities over the Interent. The Internet has been underdeveloped for three decades eventually during the mid-nineties, the commercial use of the internet triggered high expectations in both executives and investors. Online shopping is broadly defined as an activity that includes finding online retailers and products, searching for product information, selecting payment options and communicating with other consumers and retailer as well as purchasing products or services. Consumers today have many categories of shopping choice, they can choose one of category for themselves which is they like and oblige for them. The significance of the research is to explore ways in which people reversed about and make meaning of online shopping and how this entices them to shop online in a China and Indonesia. I aim to investigate peoples motives for preferring to shopping online, as well as their reasons for doing so.1.5 Scope and Limitation of the StudyBecause the Internet is a fast-changing environment, and consumers attitudes and behavior will likewise change, it is with caution that factors influencing the preference to shopping online are identified among online shoppers. This research primarily examines consumer satisfaction, behavior and industry status. The yield of this study is limited only to the data gathered from books and journals and from the primary data fathered from the result of the questionnaire survey conducted by the researcher. As the research was completed in a relatively short period of time other factors and protean are not considered. This migh t have an impact on the results of the study.